The Adventure Continues…

COMMERCIAL PHOTOGRAPHY

AD PIECES FOR MAZDA DEALERSHIP

© KKEITH / ALL RIGHTS RESERVED

© KKEITH / ALL RIGHTS RESERVED

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NEW MODEL STOCK PHOTO FOR VOLVO DEALERSHIP

© KKEITH / ALL RIGHTS RESERVED

© KKEITH / ALL RIGHTS RESERVED


YOU DON’T ALWAYS NEED HDR SOFTWARE

©KKEITH / ALL RIGHTS RESERVED

©KKEITH / ALL RIGHTS RESERVED

NOW, DON’T GET ME WRONG…I LOVE HDR IMAGES AND HAVE MORE THAN ONE HDR PROGRAM PLUS HDR PRO IN PHOTOSHOP CC AND CS5 EXTENDED. HOWEVER, WHAT I DO THE MAJORITY OF THE TIME IS TO EXPORT THE BRACKETED IMAGES FROM LIGHTROOM TO HDR PRO IN PHOTOSHOP THEN BACK TO LIGHTROOM AS A 32 BIT TIFF FILE. IF YOU’RE NEW TO THIS, YOU MUST HAVE LIGHTROOM 4.1 OR LATER AND PHOTOSHOP CS5 OR LATER. FOR THIS INTERIOR, A BRACKET OF 3 EXPOSURES (‘NORMAL’, +2 STOPS & -2STOPS) WAS MADE SO THAT I COULD CAPTURE DETAIL OUTSIDE THE TINTED WINDOWS, AS WELL AS THE WIDE RANGE OF INTERIOR AMBIENT LIGHT. ONCE RETURNED TO LIGHTROOM FROM MERGING IN HDR PRO, THE RESULTANT TIFF WAS SENT TO TOPAZ DETAIL3 FOR SOME ‘MICRO CONTRAST ENHANCEMENT’ AND ‘OVERALL DETAIL LIGHT’ ADJUSTMENTS THEN ON TO TOPAZ ADJUST 5 FOR SOME ADDED ‘DRAMA’. I COULD HAVE DONE TONE-MAPPING IN ONE OF THE HDR PROGRAMS, BUT THINK I HAVE CAPTURED THE AMBIANCE OF THE RESTAURANT ENVIRONMENT WITH THE ABOVE SIMPLE TECHNIQUE. KKEITH


AD CONCEPT FOR VOLVO DEALERSHIP – ‘CRUISE THE NIGHT’

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©KKEITH / ALL RIGHTS RESERVED

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VOLVO V60: AD FOR VOLVO DEALERSHIP

©2014 KKEITH / ALL RIGHTS RESERVED

©2014 KKEITH / ALL RIGHTS RESERVED


THE PURPLE & THE ORANGE

© 2013 KKEITH / ALL RIGHTS RESERVED

© 2013 KKEITH / ALL RIGHTS RESERVED


SEEDY

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© 2013 KKEITH / ALL RIGHTS RESERVED


AD PIECE FOR VOLVO DEALERSHIP #3

© 2013 KKEITH / ALL RIGHTS RESERVED

© 2013 KKEITH / ALL RIGHTS RESERVED


AD PIECE FOR VOLVO DEALERSHIP: 2014 VOLVO S60, #2

© 2013 KKEITH / ALL RIGHTS RESERVED

© 2013 KKEITH / ALL RIGHTS RESERVED


AD PIECE FOR VOLVO DEALERSHIP: 2014 VOLVO S60

© 2013 KKEITH / ALL RIGHTS RESERVED

© 2013 KKEITH / ALL RIGHTS RESERVED